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Secretary of State pitches in for census effort

Friday, September 18, 2020 by Tai Moses

The Office of the Texas Secretary of State has awarded a contract to a San Antonio advertising agency with the aim of augmenting the state’s 2020 U.S. Census response and ensuring an accurate count of all Texans. The Atkins Group has created a campaign called Let’s Count Texas to engage more people to participate in the once-a-decade count of the nation’s population, which determines the allocation of billions in federal funding as well as congressional representation. According to the press release, the campaign “will target low-response areas to highlight the importance of participating in the 2020 Census, and will reach Texans through multiple channels, including broadcast, print, digital, and other creative messaging with the intent of informing the public and increasing response rates during the final stretch of the count.” If you haven’t participated yet, you can fill out the census questionnaire online; it takes just a few minutes.

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