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LCRA sticks with new mission statement

Friday, January 23, 2015 by Tyler Whitson

The Lower Colorado River Authority has decided not to change its new, simplified mission statement: “To enhance the quality of life of the Texans we serve through water stewardship, energy and community service.” The board of directors held a special meeting Wednesday to discuss potential amendments to the statement, which they officially adopted Dec. 16. Apparently persuaded by Executive Vice President for Public Affairs Bill Lauderback’s speech about the elegance of Albert Einstein’s equation for relativity, E=MC2, board members tossed out a few proposed qualifiers and chose to take no action. The previous mission statement, adopted in April 2012, read: “The Lower Colorado River Authority (LCRA) provides reliable, cost-effective electric, water and other public services of value and is a responsible steward of the river and the basin’s natural resources. LCRA is a Texas conservation and reclamation district operating with no taxing authority.”


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