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Ruben Becerra, downtown business owner, enters San Marcos mayoral race

Thursday, August 4, 2016 by Brad Rollins--San Marcos Mercury

Businessman Ruben Becerra filed paperwork today to enter the race for San Marcos mayor, setting up a spirited contest at the top of the Nov. 8 municipal election ballot.

Becerra said he is a political moderate who is well-positioned to build consensus among the factions that perennially fight for control of San Marcos City Hall.

“It seems like we’re constantly swinging that pendulum — hard left, hard right, hard left, hard right — and people are getting knocked around with it. I’m kind of tired of the idea that it’s all or nothing with people around here,” Becerra said. “I really am interested in not doing business as usual. I really am interested in a higher-spirited, community-oriented” brand of politics.

Becerra owns Gil’s Broiler, Manske Roll Bakery and Dixie Cream Artisan Donuts — all of which have operated for decades in the San Marcos Central Business District — as well as Specialized Medical Solutions, a San Antonio-based medical equipment supplier. He has served on the San Marcos Planning and Zoning Commission and serves as board president of Centro Cultural Hispano de San Marcos.

In the mayoral race, Becerra faces longtime Council Member John Thomaides, who sells and installs water filtration systems. Cherif Gacis has also filed to run for mayor; Gacis does not list an occupation on his ballot application.

In a brief telephone interview as he prepared to make his candidacy official, Becerra declined to discuss specific city issues, saying he is still formulating how to best articulate his positions.

At one point in the interview, he cited the ongoing debate over removal of Cape’s Dam in the San Marcos River — a position Thomaides supports — as an example of an issue that demands leadership that seeks to unify and inform.

In announcing his candidacy to friends and acquaintances on Facebook, however, Becerra struck a less measured tone. He wrote, “When I learned that some folks wanted to end this place, I said NO WAY! I’m running for mayor to help save the San Marcos River!”

This story originally appeared in the San Marcos Mercury. Photo via Facebook.

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