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Yellow Cab joins the disruptors

Friday, August 12, 2016 by Nora Ankrum

The Greater Austin Transportation Company, more familiarly known as Yellow Cab Austin, is joining the ride-hailing revolution. The company announced Thursday that passengers can now use an app called zTrip to summon a ride either on the spot or at a set time and location. According to the company, “zTrip offers the safety of a taxi or black car service with all the ease and convenience of a ride-hailing app.” Yellow Cab’s announcement pointedly emphasizes the upside of maintaining its old ways even while incorporating the new. Although customers may pay by credit card through the app, they still have the option of paying by cash, the company points out. Also, street-hailing remains an option for Yellow Cab passengers, as does summoning a driver by phone call. Most notably, unlike disruptive innovators Uber and Lyft, which left Austin rather than submit drivers to fingerprint-based background checks, Yellow Cab drivers “have undergone thorough FBI and fingerprint background checks,” says the company, “so riders don’t have to worry about who is driving them home.”

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