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This election cycle, District 6 City Council candidate Jimmy Flannigan was an early adopter of campaign commercials, putting out a series of short videos featuring his opponent’s trademark fedora and asking Austinites whether they had “hat enough.” This past week, incumbent Don Zimmerman joined the fun with a new commercial that features a Bizarro “subsidized” Zimmerman who dresses like Mr. Moneybags, smokes cigars, gives money to corporations and … rides his bike to work? While the cyclist plutocrat is a new trope for us, it’s probably worth remembering that Zimmerman’s advertisements have historically favored style over easy comprehension.

Elizabeth Pagano is the editor of the Austin Monitor.