Red River Cultural District gets a new look

Everything has a brand these days – even neighborhoods. Upon reaching its third year as a bona fide merchants’ association, the Red River Cultural District decided it was time for a major brand refresh. The new branding is the result of a partnership with the city’s Souly Austin Program and the district’s new board of directors and executive director. RRCD’s new tagline, “United Through Music,” honors the area’s deep roots in the live music tradition. Visitors to Red River Street will find the street festooned with banners featuring iconic musical artists, a fitting tribute for a three-block radius that is packed with nightclubs and bars and alive with the sounds of music. The corner of Ninth and Red River streets sports a neon installation that was created through a partnership with Ryan Garrett at Stubb’s. A new logo courtesy of local designer Bart Kibbe, and a website created in partnership with Levitation co-owner Rob Fitzpatrick, round out the district’s fresh new collection of visual identity markers. Says Cody Cowan, the new executive director of RRCD, “Live music is a culture and an attitude – like family, it can be both passionate, supportive and challenging at times. Our hope is that this new work captures this vibe and helps us highlight and share these experiences visually.”