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Littlefield predicts failure of Prop1

Wednesday, May 4, 2016 by Jo Clifton

Tuesday, the final day of early voting for the Proposition 1 election on rules about ridesharing, saw the heaviest turnout yet. According to data from Travis County Clerk Dana DeBeauvoir, 14,054 city of Austin voters cast ballots Tuesday, for a final early voting total of 57,976. That’s 9.87 percent of total Travis County voters, but a higher percentage of city voters. One of Prop 1’s most committed opponents, pollster Mark Littlefield, said Tuesday that he expects the ridesharing proposition to be defeated on May 7 by roughly 65 to 35 percent. Littlefield said he came to this conclusion based on polling, early vote analysis, social media trends and anecdotal evidence. The reason, he says, is “$8.2 million,” the amount that political action committee Ridesharing Works for Austin has reportedly spent on the campaign. “I think that maybe if they’d spent $1 million, they might have won,” he said. “If in fact we are correct, and not only have they lost but if they’ve lost by a biblical margin, an analysis of what went wrong will take quite some time.” However, Littlefield continued, “I wish I could say it was all of our brilliant tactical strategic campaigning that has led to this, but to be quite honest, (theirs is) one of the worst campaigns I’ve ever seen. I think everything about their campaign was flawed.” Littlefield added that he is not being paid by Our City, Our Safety, Our Choice, the political action committee opposing Prop 1. In fact, he said he has donated $10,000 to the committee. A spokesman for the ridesharing PAC did not return a call requesting comment.

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